About Justin

Hello Wonderful People.

I'm a leader, researcher, and storyteller who's spent nearly three decades helping transform organizations.

Officially: I’m a former executive and consultant that spent more than two decades transforming and leading organizations through change. My work history spans a wide range of industries, from aerospace to digital platforms and everything in between. As a software engineer, my contributions to open-source software have included critical projects like Chromium, Visual Studio Code, and Eclipse. My practitioner experience lead to my interest in research on creativity and innovation in software development, where I am a Doctor of Management Design & Innovation Fellow at Weatherhead School of Management at Case Western Reserve University.

Unofficially: I came up in the software business under NASA’s motto “Dare Mighty Things”, which I live to this day. I believe that our perceptions of creativity have been more lost to the businesses processes we’ve adopted that over the last decade have betrayed our ability to realize radical innovations. Individually, we box ourselves into corporate titles, losing not only ourselves but our creative soul.

Our stories are messy and more interesting than we assume. At the age of 8, my Mom taught me how to code while my Dad taught me how to weld (not age appropriate even in the 1980’s, but I loved it). Yep, I sold my first piece of software in the early 1990’s as a kid. I was also tossed out of Computer Science as an undergraduate for “hacking” (ask about me about it over drinks). True, I ran an experimental advertising venture that pioneered user-generated content advertising which was featured in an NHK: Japan documentary (mistakes were clearly made; hindsight is 20-20). My photography has made it’s way into a museum or two. I’ve been married to Monica for nearly 20 years, we have three amazing kids, Alli, Isa, and Eve. We have a tiny farm that results in hijinks.

I try to be grateful for my messy, authentic, multi-hyphenate existence even when it’s driving me crazy. I embrace the unknown.

A Bit of History

Often we define ourselves by professional lives, exclaiming our expertise in formal histories of positions, backed by dates and tasks, distributed through CV’s and resumes. Our lives are more than that; my life is more than that. As I go through boxes of old photos with smudged dates, I find the experience laced with memories that at times bring tears of joy and in others sadness. Below is a brief, incomplete, and growing history of me, of important people and interesting events in my life.

Possibly you find it interesting, or maybe not. But I won’t be reduced to titles and placards

1980: My Dad and I hanging out. That man right there taught me you math and how to build pretty much anything.
Justin Ribeiro
1980: My Mom and I. That lady right there taught me BASIC when I was eight years old on a Commadore 64.
Justin Ribeiro
1985-ish: The talented photographer Marco Tovar and I when we were kids (and as you can see by the red tie, I started early).
Justin Ribeiro
1987-ish: My younger siblings Jim and Katie handing out at our pumpkin stand. We grew up farming and  had that pumpkin stand well past when I left for college.
Justin Ribeiro
Late-1990's: Get my Bachelor's degree in Business from Seattle University (my goalkeeping jeresy shown). Also, thrown out of Computer Science program at same time.
Justin Ribeiro
2003-ish: Three of best people on the planet as far as I'm concerned: JD McAlpine, Jessah Foulk Walker, and Alisa Murry on a ferry outside Seattle.
Justin Ribeiro
Mid-2000's: Get my Master's degree in Business from University of San Francisco.
Justin Ribeiro
2004-ish: Corporate as corporate gets. I was that shadowy figure wandering around your corporation changing things.
Justin Ribeiro
2005-ish: I sell some photography to a few museums for pennies, but it inspires some new creative ideas.
Justin Ribeiro
2005: Start a low budget ad team as part of the user generated ad movement, start shooting ads. this one for Toyota. Those crazy creatives on the deserted road include James Duvall, Jerry Crisco, and Josh Blagg pictured.
Justin Ribeiro
2005-ish: David Steele, Josh Blagg, and James Duvall shooting PopSecret popcorn ads in James' kitchen.
Justin Ribeiro
2006: NHK flies a documentuary crew out and I'm in a huge in Japan.
Justin Ribeiro
2008: Have surgery to remove tumor from neck. I was lucky, tests on tumor come back negative.
Justin Ribeiro
2008: Monica and I get married.
Justin Ribeiro
2008: The ever talented Gareth Coen speaking at our wedding.
Justin Ribeiro
2008-ish: The stinct into a golf company (seen here Gareth Coen testing gear at the PGA show...as press).
Justin Ribeiro
2009: Daughter #1, Alli, doing kid stuff.
Justin Ribeiro
2011: We open the US SVI office, with out own side door of intrigue.
Justin Ribeiro
2012: We start taking creative swings at SVI, this one doing toy design for Minecraft before the game exploded. We later were threatened for that. The gifted and talented David Steele pictured.
Justin Ribeiro
2012: Daughter #2 and #3 come on the scene, Isa and Eve.
Justin Ribeiro
2013: Office shenengins with the talented crew of James Duvall, Paul Perrone, and Jamie Kuppens.
Justin Ribeiro
2010s: Too many booths, too many clients. This one while working the NFC Forum booth at some industry event.
Justin Ribeiro
2015: I speak at Google I/O while not actually directly working for Google, a rare feat their lawyers would explain to me...a lot.
Justin Ribeiro
2016: Build some crazy cutting edge softare demos, this one for Chrome Dev Summit. The talented artist and designer Laura Krake Perrone pictured.
Justin Ribeiro
2017: Speaking at at frankly too many conferences; 100K in the air that year. My partners in chrime, the talented engineers Jesica Early-Cha and James Cha-Early.
Justin Ribeiro
2018: A bit of fun shooting corporate headshoots, but still not cool. Rebuilding corporate platforms and divisions requires fun.
Justin Ribeiro
2019: Live streaming and podcasting in the makeshift booth at the old office.
Justin Ribeiro
March 2020: Stuck on road as COVID begins, here alone in an empty hotel bar.
Justin Ribeiro
2020: Monica trimming my hair during lockdown and having a hilarious time of it.
Justin Ribeiro
2020: Standing in my workshop, a sanctuary to be creative during lockdown.
Justin Ribeiro
2020: My photo series and article Pandemic on Polaroid runs in EMULSIVE.
Justin Ribeiro
2021: Start my Doctoral program at Case Western Reserve University.
Justin Ribeiro
2021: Teaching Alli to drive with largely empty roads during pandemic.
Justin Ribeiro
2022: A first: attending and talking about my research at Engaged Management conference in Guadalajara Mexico with the sage of wisdom himself (and on my PhD Committee) Dr. Phil Cola.
Justin Ribeiro
2022: Monica, the girls, and I buy some land and start tiny farm.
Justin Ribeiro
2023: Monica and I going to visit Alli at college.
Justin Ribeiro
2023: Become a Doctor of Managment Design and Innovation Fellow at Case Western Reserve University.
Justin Ribeiro
2023: Another round of checks for tumor recurrence.</span>
Justin Ribeiro
2024: Passed my exams, become a PhD Candidate.
Justin Ribeiro